Masterclass in Design Thinking, Innovation & Creativity
What you’ll learn
- Learn the entire Design Thinking process by working on your own challenge, from inception to validation
- Practice diverse tools that will enhance your creativity and innovation skills
- Deeply understand your target audience through various research methodologies
- Uncover surprising insights
- Learn to reframe problems into opportunities
- Create a Point of View on the challenge that will set you up for an innovative solution
- Build capacity for brainstorming and ideation
- Craft a prototype for a chosen solution and test with real users
Description
Design Thinking is the leading discipline in the field of innovation.
In this masterclass, we will embark on a journey and discover new opportunities for innovation led by Rinat Sherzer, founder of Of Course Global, a purpose-driven innovation consultancy.
We’ll go through the entire Design Thinking process from inception to validation.
It’s a process of crafting solutions while using creative problem-solving techniques. And is used by the most groundbreaking companies out there such as Apple, Capital One, and Airbnb.
It wisely navigates between wild big ideas and actionable steps.
Design Thinking is a process that not only allows you to create a validated solution but also gets you to know your users at a deep level and solve problems that really matter.
Design Thinking widely been adopted by UX Designers, product owners, entrepreneurs, and social entrepreneurs around the world.
We live in a saturated world of products and services. A world with many short term solutions that fail to benefit our society and environment. Wouldn’t you like to create the next big game-changing idea?
By the end of this masterclass, you will have deeply understood your target audience, uncovered surprising insights, came up with many exciting ideas and then prototyped and tested the chosen idea with real users.
