In the ever-evolving landscape of marketing and communication, staying ahead is not just an advantage; it’s a necessity. Enter artificial intelligence (AI), the game-changer that has the potential to reshape the way we approach these crucial aspects of business. The University of Adelaide invites you to embark on a transformative journey through a four-week course that explores the profound impact of AI in marketing and communication.
Week 1: Embracing the AI Revolution Discover the fundamental principles of AI and its implications for marketing and communication. Explore the challenges, opportunities, and potential limitations that AI brings to the table. Gain insights into how AI is reshaping the industry and positioning itself as an indispensable tool for marketers.
Weeks 2 and 3: Crafting Impactful Content with AI Elevate your content creation game by harnessing the power of AI. In these weeks, you’ll delve into practical exercises and real-world examples to learn how to generate text- and visual-based content that captivates your audience. From brainstorming to execution, discover how AI can be your creative ally in producing content that not only boosts visibility but also resonates with your target audience.
Week 4: Beyond Content – AI in Measurement, Analysis, and Planning Move beyond the realm of content creation and explore the broader applications of AI in marketing processes. Uncover the role of chatbots and AI data tools in measurement, analysis, and planning. Review existing examples of AI-driven processes and engage in discussions about the potential future developments in the industry.
Course Objectives: By the end of this course, you will:
- Identify the challenges, opportunities, and limitations of AI within marketing and communication.
- Effectively utilize AI for text-based content, optimizing your approach and translating AI suggestions into actionable strategies.
- Elevate visual-based content through a practical approach, leveraging interactive prompts, and seamlessly incorporating AI-generated suggestions.
- Evaluate AI prompts, transforming them into actionable insights for informed decision-making.
Who Should Enroll? This introductory course is tailored for professionals venturing into marketing roles and learners with no prior knowledge of marketing. If you’ve completed the University of Adelaide’s ‘Marketing Essentials’ and ‘Developing your Marketing Strategy’ courses, this is the perfect next step to deepen your understanding of the evolving marketing landscape.
Prepare to revolutionize your marketing approach with AI and position yourself at the forefront of the industry. Enroll now and unlock the potential that AI holds for the future of marketing and communication.
